{"id":262,"date":"2023-03-09T13:47:57","date_gmt":"2023-03-09T13:47:57","guid":{"rendered":"https:\/\/www.qualsights.com\/post\/?p=262"},"modified":"2024-02-29T12:02:14","modified_gmt":"2024-02-29T12:02:14","slug":"level-up-your-brand-strategy-by-using-consumer-insights-to-answer-these-5-questions","status":"publish","type":"post","link":"https:\/\/www.qualsights.com\/post\/level-up-your-brand-strategy-by-using-consumer-insights-to-answer-these-5-questions","title":{"rendered":"Level Up Your Brand Strategy by Using Consumer Insights to Answer These 5 Questions"},"content":{"rendered":"\n

Without consumer insights, your marketing team is basically playing Battleship: lobbing new ideas into the market with little or no idea where they\u2019ll land. <\/span> <\/span><\/p>\n\n\n\n

Understanding what your customers want\u2014based on real-world data\u2014is the key to building a better brand strategy. According to McKinsey, consumer packaged goods (CPG) companies that use data-driven marketing can achieve a 3 to 5% increase in net sales.\u00a0<\/span><\/p>\n\n\n\n

But research can be daunting. If you\u2019re not sure where to get started, we\u2019ve identified five questions that might help. When you focus your research on answering these, you\u2019ll be on your way to a more effective brand strategy. <\/span> <\/span><\/p>\n\n\n\n

1. When are people thinking of your products? <\/b> <\/span><\/h2>\n\n\n\n

When do your products naturally cross your consumers\u2019 minds? Cereal purchasers might want a healthy way to start the morning\u2014or a fast and easy post-dinner treat after a draining workday. Knowing when they reach for your products will help you design a brand strategy that reaches people where they are. And that brings us to our next question.  <\/span> <\/span><\/p>\n\n\n\n

2. Where are people when they use your products? <\/b> <\/span><\/h2>\n\n\n\n

If people are buying your breakfast bars to eat in the car on their morning commute, you\u2019ll want to prioritize easy opening and crumb-free eating. If they\u2019re eating a bar from the comfort of home, it may be wiser to prioritize an interesting label or healthy ingredients. You can use research insights to market your products differently based on where consumers use them most often. <\/span> <\/span><\/p>\n\n\n\n

3. In what context are people thinking of your products? <\/b> <\/span><\/h2>\n\n\n\n

Hold on: don\u2019t you already have the context if you know when and where people are reaching for your products? Not necessarily. Suppose you have a young professional couple ordering wine on a Friday afternoon. Are they excited about hosting a fancy dinner party over the weekend\u2014or are they just looking forward to falling onto the couch with a delivery pizza and a nice bottle of Cab after an exhausting week? Pinpointing this context will help you better understand what messages or imagery would appeal most to your consumers.<\/span> <\/span><\/p>\n\n\n\n

4. What are people looking for when they purchase your products? <\/b> <\/span><\/h2>\n\n\n\n

Let\u2019s stay with our wine purchasers for a moment. Are they looking for something with a fun name and a quirky label that they can enjoy as they pass the bottle around the table? Do they want something that tastes delightful\u2014or are they more in the market for inexpensive and tolerable? Understanding what experience consumers hope to have with your products can help you build a brand that resonates. <\/span> <\/span><\/p>\n\n\n\n

5. What factors influence consumers\u2019 use of your products?<\/b> <\/span><\/h2>\n\n\n\n

It\u2019s easy to track sales data and learn when and where people are buying a product, but purchase data doesn\u2019t tell the whole story. Wouldn\u2019t you rather know when, where, how, and why people are <\/span>using <\/span><\/i>a product? With that information, you could influence consumers to increase their usage\u2014and in turn, that will send them back to repurchase it more frequently. <\/span> <\/span><\/p>\n\n\n\n

Meaningful Consumer Insights Require Both Qualitative and Quantitative Data<\/b> <\/span><\/h2>\n\n\n\n

Great questions are just the beginning\u2014but how can you unlock authentic, honest answers to those questions? Like all of us, consumers have notoriously flawed memories when it comes to recalling the details of daily life and how exactly we use the products we do. <\/span> <\/span><\/p>\n\n\n\n

So, don\u2019t ask. Instead, pull up a front-row seat to the action with QualSights.<\/span> <\/span><\/p>\n\n\n\n

QualSights captures data about in-home, in-the-moment product use, precisely when and where it happens. Our <\/span>Product Consumption Intelligence (PCI)<\/span><\/a> technology provides instantaneous data on how consumers use products, from how many times a day they reach for them to how many grams they dispense at a time. And our <\/span>Mobile Qualitative Platform<\/span><\/a> injects that data with meaning by enabling marketers to ask questions while consumers are using and purchasing products\u2014not two weeks after the fact.  <\/span><\/p>\n\n\n\n

Schedule a demonstration today<\/span><\/a> and see how real-world consumer insights can help you level up your brand strategy. <\/span> <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Without consumer insights, your marketing team is basically playing Battleship: lobbing new ideas into the market with little or no…<\/p>\n","protected":false},"author":1,"featured_media":388,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[4],"tags":[5,13],"class_list":["post-262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-featured","tag-research-industry-insights"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/posts\/262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/comments?post=262"}],"version-history":[{"count":6,"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/posts\/262\/revisions"}],"predecessor-version":[{"id":1322,"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/posts\/262\/revisions\/1322"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/media\/388"}],"wp:attachment":[{"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/media?parent=262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/categories?post=262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/tags?post=262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}