{"id":1615,"date":"2024-09-04T15:50:17","date_gmt":"2024-09-04T15:50:17","guid":{"rendered":"https:\/\/www.qualsights.com\/post\/?p=1615"},"modified":"2024-09-04T17:42:19","modified_gmt":"2024-09-04T17:42:19","slug":"20-questions-and-answers-about-product-testing","status":"publish","type":"post","link":"https:\/\/www.qualsights.com\/post\/20-questions-and-answers-about-product-testing","title":{"rendered":"20 Questions (and Answers!) About Product Testing"},"content":{"rendered":"<p><span data-contrast=\"auto\">There\u2019s so much to know about product testing. What\u2019s it all about? What are the various <\/span><span data-contrast=\"auto\">types of product testing<\/span><span data-contrast=\"auto\">\u2014and which one should you use? Who even needs product testing? Where should it be done, and when?\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Let\u2019s play a round of 20 questions to help you get a better grasp.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2>1. <span class=\"TextRun Highlight SCXW241132187 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW241132187 BCX8\" data-ccp-parastyle=\"heading 1\">W<\/span><span class=\"NormalTextRun SCXW241132187 BCX8\" data-ccp-parastyle=\"heading 1\">hat is product testing<\/span><\/span><span class=\"TextRun SCXW241132187 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW241132187 BCX8\" data-ccp-parastyle=\"heading 1\">?<\/span><\/span><span class=\"EOP SCXW241132187 BCX8\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:360,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span class=\"TextRun SCXW104408815 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW104408815 BCX8\">Product<\/span><span class=\"NormalTextRun SCXW104408815 BCX8\"> testing is the process by which companies assess the design, features, <\/span><span class=\"NormalTextRun SCXW104408815 BCX8\">performance, <\/span><span class=\"NormalTextRun SCXW104408815 BCX8\">packaging, marketing, pricing, or other aspects of their products by asking real people what they think. <\/span><span class=\"NormalTextRun SCXW104408815 BCX8\">Product testing may focus on:\u00a0<\/span><\/span><span class=\"EOP SCXW104408815 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li><span class=\"TextRun SCXW50883696 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW50883696 BCX8\">Asking p<\/span><span class=\"NormalTextRun SCXW50883696 BCX8\">articipants for their qualitative feedback<\/span><span class=\"NormalTextRun SCXW50883696 BCX8\">.<\/span><\/span><span class=\"TextRun SCXW50883696 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"> <span class=\"NormalTextRun SCXW50883696 BCX8\">Do they like the product\u2019s scent? Does <\/span><span class=\"NormalTextRun SCXW50883696 BCX8\">the product<\/span><span class=\"NormalTextRun SCXW50883696 BCX8\"> function well?<\/span><\/span><span class=\"EOP SCXW50883696 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span class=\"TextRun SCXW232990069 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW232990069 BCX8\">Gathering <\/span><span class=\"NormalTextRun SCXW232990069 BCX8\">quantitative data <\/span><span class=\"NormalTextRun SCXW232990069 BCX8\">as participants engage with the product<\/span><span class=\"NormalTextRun SCXW232990069 BCX8\">.<\/span><\/span><span class=\"TextRun SCXW232990069 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"> <span class=\"NormalTextRun SCXW232990069 BCX8\">How much of the product do participants dispense at a time? How does the shape of the bottle influence the amount used?<\/span><\/span><span class=\"EOP SCXW232990069 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span class=\"TextRun SCXW8205199 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW8205199 BCX8\">Product testing may be conducted in a central location like a research office or participants\u2019 homes. (More on this later.)<\/span><\/span><span class=\"EOP SCXW8205199 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2>2. <span class=\"TextRun SCXW10441556 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW10441556 BCX8\" data-ccp-parastyle=\"heading 1\">W<\/span><span class=\"NormalTextRun SCXW10441556 BCX8\" data-ccp-parastyle=\"heading 1\">ho <\/span><span class=\"NormalTextRun SCXW10441556 BCX8\" data-ccp-parastyle=\"heading 1\">should consider using<\/span><span class=\"NormalTextRun SCXW10441556 BCX8\" data-ccp-parastyle=\"heading 1\"> product testing?<\/span><\/span><span class=\"EOP SCXW10441556 BCX8\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:360,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span class=\"TextRun SCXW102110888 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW102110888 BCX8\">Product testing offers valuable lessons for <\/span><span class=\"NormalTextRun SCXW102110888 BCX8\">any <\/span><\/span><span class=\"TextRun Highlight SCXW102110888 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW102110888 BCX8\">product category,<\/span><\/span><span class=\"TextRun SCXW102110888 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW102110888 BCX8\"> including <\/span><span class=\"NormalTextRun SCXW102110888 BCX8\">consumer packaged goods (CPG) such as food and beverage products, cleaning or laundry supplies, or beauty products<\/span><span class=\"NormalTextRun SCXW102110888 BCX8\">,<\/span> <span class=\"NormalTextRun SCXW102110888 BCX8\">as well as<\/span> <span class=\"NormalTextRun SCXW102110888 BCX8\">durable goods like appliances, furniture, or d\u00e9cor.\u00a0<\/span><\/span><span class=\"EOP SCXW102110888 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2>3. <span class=\"TextRun SCXW63371876 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW63371876 BCX8\" data-ccp-parastyle=\"heading 1\">Wh<\/span><span class=\"NormalTextRun SCXW63371876 BCX8\" data-ccp-parastyle=\"heading 1\">at can a company learn from <\/span><span class=\"NormalTextRun SCXW63371876 BCX8\" data-ccp-parastyle=\"heading 1\">product testing?<\/span><\/span><span class=\"EOP SCXW63371876 BCX8\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:360,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span class=\"TextRun SCXW194157445 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW194157445 BCX8\">Let\u2019s<\/span><span class=\"NormalTextRun SCXW194157445 BCX8\"> say, for the sake of example, that you have a team working on<\/span><span class=\"NormalTextRun SCXW194157445 BCX8\"> a <\/span><\/span><span class=\"TextRun Highlight SCXW194157445 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW194157445 BCX8\">product launch<\/span><\/span><span class=\"TextRun SCXW194157445 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW194157445 BCX8\"> for a<\/span><span class=\"NormalTextRun SCXW194157445 BCX8\"> new dish soap. <\/span><span class=\"NormalTextRun SCXW194157445 BCX8\">Ideally,<\/span> <span class=\"NormalTextRun SCXW194157445 BCX8\">you <\/span><span class=\"NormalTextRun SCXW194157445 BCX8\">wouldn\u2019t<\/span><span class=\"NormalTextRun SCXW194157445 BCX8\"> put that <\/span><span class=\"NormalTextRun SCXW194157445 BCX8\">dish soap <\/span><span class=\"NormalTextRun SCXW194157445 BCX8\">on store shelves until you knew the answer to a whole host of <\/span><span class=\"NormalTextRun SCXW194157445 BCX8\">questions, such as:\u00a0<\/span><\/span><span class=\"EOP SCXW194157445 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li><span class=\"TextRun SCXW149506120 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW149506120 BCX8\">How well does this formula work to clean dishes under real-world circumstances?<\/span><\/span><span class=\"EOP SCXW149506120 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span class=\"TextRun SCXW152429399 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW152429399 BCX8\">Do people find the soap\u2019s color and scent appealing?<\/span><\/span><span class=\"EOP SCXW152429399 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span class=\"TextRun SCXW260669464 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW260669464 BCX8\">Do people like <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW260669464 BCX8\">the packaging<\/span><span class=\"NormalTextRun SCXW260669464 BCX8\"> and on-package messaging?<\/span><\/span><span class=\"EOP SCXW260669464 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span class=\"TextRun SCXW39870545 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW39870545 BCX8\">Would your test subjects buy this dish soap?\u00a0<\/span><\/span><span class=\"EOP SCXW39870545 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span class=\"TextRun SCXW153245096 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW153245096 BCX8\">How much would they pay for it?<\/span><\/span><span class=\"EOP SCXW153245096 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2>4. <span class=\"TextRun SCXW162683791 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW162683791 BCX8\" data-ccp-parastyle=\"heading 1\">Do you have to do<\/span><span class=\"NormalTextRun SCXW162683791 BCX8\" data-ccp-parastyle=\"heading 1\"> product<\/span><span class=\"NormalTextRun SCXW162683791 BCX8\" data-ccp-parastyle=\"heading 1\"> testing<\/span><span class=\"NormalTextRun SCXW162683791 BCX8\" data-ccp-parastyle=\"heading 1\">?<\/span><\/span><span class=\"EOP SCXW162683791 BCX8\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:360,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Nobody\u2019s going to force you to do product testing (well, your boss might\u2014but if you\u2019re the boss, you get to decide). Plenty of companies used to make changes to their products on the fly and wait to see how consumers respond. But companies have come to realize that they don\u2019t know what they don\u2019t know\u2014so it helps to get detailed input from consumers prior to launch.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">After all, if you were about to get married in front of your friends and family (and a professional photographer), wouldn\u2019t you think about your outfit ahead of time? You\u2019d want to be sure your dress or suit (or your Hawaiian shirt and board shorts; we\u2019re not here to judge) fit well, flattered you from every angle, and looked good in photos. <\/span><span data-contrast=\"auto\">Product research<\/span><span data-contrast=\"auto\"> is your fit check: your first opportunity to see how your new SKU performs \u201cout in the wild\u201d among consumers. It lets you know what consumers like and don\u2019t like about a product <\/span><i><span data-contrast=\"auto\">before<\/span><\/i><span data-contrast=\"auto\"> you parade it out for real.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2>5. <span class=\"TextRun SCXW233010210 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW233010210 BCX8\" data-ccp-parastyle=\"heading 1\">What are the benefits of product testing?<\/span><\/span><span class=\"EOP SCXW233010210 BCX8\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:360,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span class=\"TextRun SCXW61556603 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW61556603 BCX8\">With t<\/span><span class=\"NormalTextRun SCXW61556603 BCX8\">he information <\/span><span class=\"NormalTextRun SCXW61556603 BCX8\">you\u2019ll<\/span><span class=\"NormalTextRun SCXW61556603 BCX8\"> gather from a<\/span><span class=\"NormalTextRun SCXW61556603 BCX8\"> w<\/span><span class=\"NormalTextRun SCXW61556603 BCX8\">ell-designed <\/span><\/span><span class=\"TextRun Highlight SCXW61556603 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW61556603 BCX8\">at home <\/span><span class=\"NormalTextRun SCXW61556603 BCX8\">product testing<\/span><\/span><span class=\"TextRun SCXW61556603 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"> <span class=\"NormalTextRun SCXW61556603 BCX8\">strategy<\/span><span class=\"NormalTextRun SCXW61556603 BCX8\">, <\/span><span class=\"NormalTextRun SCXW61556603 BCX8\">you\u2019ll<\/span><span class=\"NormalTextRun SCXW61556603 BCX8\"> be able to:\u00a0<\/span><\/span><span class=\"EOP SCXW61556603 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li><span class=\"TextRun SCXW107572033 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW107572033 BCX8\">S<\/span><span class=\"NormalTextRun SCXW107572033 BCX8\">av<\/span><span class=\"NormalTextRun SCXW107572033 BCX8\">e<\/span><span class=\"NormalTextRun SCXW107572033 BCX8\"> time b<\/span><span class=\"NormalTextRun SCXW107572033 BCX8\">ecause <\/span><span class=\"NormalTextRun SCXW107572033 BCX8\">you\u2019ll<\/span><span class=\"NormalTextRun SCXW107572033 BCX8\"> quickly <\/span><span class=\"NormalTextRun SCXW107572033 BCX8\">identify<\/span><span class=\"NormalTextRun SCXW107572033 BCX8\"> the most marketable products or changes<\/span><\/span><span class=\"EOP SCXW107572033 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span class=\"TextRun SCXW111981915 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW111981915 BCX8\">S<\/span><span class=\"NormalTextRun SCXW111981915 BCX8\">av<\/span><span class=\"NormalTextRun SCXW111981915 BCX8\">e<\/span><span class=\"NormalTextRun SCXW111981915 BCX8\"> money <\/span><span class=\"NormalTextRun SCXW111981915 BCX8\">by not over-investing <\/span><span class=\"NormalTextRun SCXW111981915 BCX8\">in idea<\/span><span class=\"NormalTextRun SCXW111981915 BCX8\">s<\/span><span class=\"NormalTextRun SCXW111981915 BCX8\"> that <\/span><span class=\"NormalTextRun SCXW111981915 BCX8\">aren\u2019t<\/span> <span class=\"NormalTextRun SCXW111981915 BCX8\">commercially <\/span><span class=\"NormalTextRun SCXW111981915 BCX8\">viable<\/span><\/span><span class=\"EOP SCXW111981915 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span class=\"TextRun SCXW177419741 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW177419741 BCX8\">I<\/span><span class=\"NormalTextRun SCXW177419741 BCX8\">ncreas<\/span><span class=\"NormalTextRun SCXW177419741 BCX8\">e<\/span><span class=\"NormalTextRun SCXW177419741 BCX8\"> revenue<\/span><span class=\"NormalTextRun SCXW177419741 BCX8\"> by increasing your sales<\/span><\/span><span class=\"EOP SCXW177419741 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span class=\"TextRun SCXW58543858 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW58543858 BCX8\">B<\/span><span class=\"NormalTextRun SCXW58543858 BCX8\">oost profits by focusing your spending on the features that matter to consumers<\/span><\/span><span class=\"EOP SCXW58543858 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span class=\"TextRun SCXW58543858 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW58543858 BCX8\">B<\/span><span class=\"NormalTextRun SCXW58543858 BCX8\">oost profits by focusing your spending on the features that matter to consumers<\/span><\/span><span class=\"EOP SCXW58543858 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2><span class=\"TextRun SCXW83943896 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun CommentStart SCXW83943896 BCX8\" data-ccp-parastyle=\"heading 1\">6. How can<\/span><span class=\"NormalTextRun SCXW83943896 BCX8\" data-ccp-parastyle=\"heading 1\"> product testing <\/span><span class=\"NormalTextRun SCXW83943896 BCX8\" data-ccp-parastyle=\"heading 1\">help your <\/span><span class=\"NormalTextRun SCXW83943896 BCX8\" data-ccp-parastyle=\"heading 1\">brand?<\/span><\/span><span class=\"EOP SCXW83943896 BCX8\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:360,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span class=\"TextRun SCXW250128690 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW250128690 BCX8\">To<\/span> <span class=\"NormalTextRun SCXW250128690 BCX8\">build a compelling brand, you need to know who you should be talking to and what that audience cares most about<\/span><span class=\"NormalTextRun SCXW250128690 BCX8\">. <\/span><span class=\"NormalTextRun SCXW250128690 BCX8\">P<\/span><span class=\"NormalTextRun SCXW250128690 BCX8\">roduct testing can help <\/span><span class=\"NormalTextRun SCXW250128690 BCX8\">your<\/span><span class=\"NormalTextRun SCXW250128690 BCX8\"> compan<\/span><span class=\"NormalTextRun SCXW250128690 BCX8\">y<\/span> <span class=\"NormalTextRun SCXW250128690 BCX8\">build and <\/span><span class=\"NormalTextRun SCXW250128690 BCX8\">maintain<\/span><span class=\"NormalTextRun SCXW250128690 BCX8\"> its brand <\/span><span class=\"NormalTextRun SCXW250128690 BCX8\">by <\/span><span class=\"NormalTextRun SCXW250128690 BCX8\">first <\/span><span class=\"NormalTextRun SCXW250128690 BCX8\">zero<\/span><span class=\"NormalTextRun SCXW250128690 BCX8\">ing<\/span><span class=\"NormalTextRun SCXW250128690 BCX8\"> in on the right audience for <\/span><span class=\"NormalTextRun SCXW250128690 BCX8\">your <\/span><span class=\"NormalTextRun SCXW250128690 BCX8\">products<\/span><span class=\"NormalTextRun SCXW250128690 BCX8\">. <\/span><span class=\"NormalTextRun SCXW250128690 BCX8\">Once <\/span><span class=\"NormalTextRun SCXW250128690 BCX8\">you\u2019ve<\/span><span class=\"NormalTextRun SCXW250128690 BCX8\"> figured out who your people are, you can use product testing to <\/span><span class=\"NormalTextRun SCXW250128690 BCX8\">identify<\/span><span class=\"NormalTextRun SCXW250128690 BCX8\"> which features are most important to that target population<\/span><span class=\"NormalTextRun SCXW250128690 BCX8\">. Finally, product testing helps you <\/span><span class=\"NormalTextRun SCXW250128690 BCX8\">determine<\/span> <span class=\"NormalTextRun SCXW250128690 BCX8\">which messages or marketing approaches will be most compelling<\/span><span class=\"NormalTextRun SCXW250128690 BCX8\">, so you can attract more customers and build customer trust and loyalty. <\/span><\/span><span class=\"EOP SCXW250128690 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2>7. <span class=\"TextRun SCXW8273808 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW8273808 BCX8\" data-ccp-parastyle=\"heading 1\">Who\u2019s<\/span> <span class=\"NormalTextRun SCXW8273808 BCX8\" data-ccp-parastyle=\"heading 1\">testing <\/span><span class=\"NormalTextRun SCXW8273808 BCX8\" data-ccp-parastyle=\"heading 1\">the<\/span><span class=\"NormalTextRun SCXW8273808 BCX8\" data-ccp-parastyle=\"heading 1\">se<\/span><span class=\"NormalTextRun SCXW8273808 BCX8\" data-ccp-parastyle=\"heading 1\"> product<\/span><span class=\"NormalTextRun SCXW8273808 BCX8\" data-ccp-parastyle=\"heading 1\">s<\/span><span class=\"NormalTextRun SCXW8273808 BCX8\" data-ccp-parastyle=\"heading 1\">?<\/span><\/span><span class=\"EOP SCXW8273808 BCX8\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:360,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span class=\"NormalTextRun SCXW252923336 BCX8\">Companies <\/span><span class=\"NormalTextRun SCXW252923336 BCX8\">recruit <\/span><span class=\"NormalTextRun SCXW252923336 BCX8\">everyday consumers\u2014real people, in other words\u2014to test products. They may assemble their own panels of <\/span><span class=\"NormalTextRun SCXW252923336 BCX8\">testers<\/span><span class=\"NormalTextRun SCXW252923336 BCX8\"> or they might use a market research company to source test participants. Either way, though, participants should be <\/span><span class=\"NormalTextRun SCXW252923336 BCX8\">both <\/span><span class=\"NormalTextRun SCXW252923336 BCX8\">representative of the company\u2019s target audience <\/span><span class=\"NormalTextRun SCXW252923336 BCX8\">and<\/span><span class=\"NormalTextRun SCXW252923336 BCX8\"> diverse, to ensure that the results are <\/span><span class=\"NormalTextRun SCXW252923336 BCX8\">broadly applicable<\/span><span class=\"NormalTextRun SCXW252923336 BCX8\"> across the company\u2019s potential market.\u00a0<\/span><\/p>\n<h2>8. <span class=\"TextRun SCXW38040824 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW38040824 BCX8\" data-ccp-parastyle=\"heading 1\">W<\/span><span class=\"NormalTextRun SCXW38040824 BCX8\" data-ccp-parastyle=\"heading 1\">hat are the <\/span><span class=\"NormalTextRun SCXW38040824 BCX8\" data-ccp-parastyle=\"heading 1\">different types<\/span><span class=\"NormalTextRun SCXW38040824 BCX8\" data-ccp-parastyle=\"heading 1\"> of product testing?<\/span><\/span><span class=\"EOP SCXW38040824 BCX8\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:360,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span class=\"TextRun SCXW75305559 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW75305559 BCX8\">P<\/span><span class=\"NormalTextRun SCXW75305559 BCX8\">roduct testing can<\/span> <span class=\"NormalTextRun SCXW75305559 BCX8\">generally<\/span><span class=\"NormalTextRun SCXW75305559 BCX8\"> be<\/span><span class=\"NormalTextRun SCXW75305559 BCX8\"> characterized based on <\/span><span class=\"NormalTextRun SCXW75305559 BCX8\">the following<\/span><span class=\"NormalTextRun SCXW75305559 BCX8\">:\u00a0<\/span><\/span><span class=\"EOP SCXW75305559 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li><span class=\"TextRun SCXW51329560 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW51329560 BCX8\">The type of data collected, whether <\/span><span class=\"NormalTextRun SCXW51329560 BCX8\">it\u2019s<\/span><span class=\"NormalTextRun SCXW51329560 BCX8\"> q<\/span><span class=\"NormalTextRun SCXW51329560 BCX8\">ualitative<\/span><span class=\"NormalTextRun SCXW51329560 BCX8\">,<\/span><span class=\"NormalTextRun SCXW51329560 BCX8\"> quantitative<\/span><span class=\"NormalTextRun SCXW51329560 BCX8\">, or a blend<\/span><span class=\"NormalTextRun SCXW51329560 BCX8\">\u00a0<\/span><\/span><span class=\"EOP SCXW51329560 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span class=\"TextRun SCXW164869203 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW164869203 BCX8\">The characteristic being tested<\/span><span class=\"NormalTextRun CommentStart SCXW164869203 BCX8\">,<\/span><span class=\"NormalTextRun SCXW164869203 BCX8\"> such as a new or enhanced feature<\/span><span class=\"NormalTextRun SCXW164869203 BCX8\">, <\/span><span class=\"NormalTextRun SCXW164869203 BCX8\">a <\/span><span class=\"NormalTextRun SCXW164869203 BCX8\">flavor<\/span><span class=\"NormalTextRun SCXW164869203 BCX8\"> or sensory trait of the product<\/span><span class=\"NormalTextRun SCXW164869203 BCX8\">,<\/span><span class=\"NormalTextRun SCXW164869203 BCX8\"> or an aesthetic or functional aspect of its packaging<\/span><\/span><span class=\"EOP SCXW164869203 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span class=\"TextRun SCXW227435819 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW227435819 BCX8\">The stage of product development it targets, from <\/span><span class=\"NormalTextRun SCXW227435819 BCX8\">an <\/span><span class=\"NormalTextRun SCXW227435819 BCX8\">early-stage <\/span><\/span><a class=\"Hyperlink SCXW227435819 BCX8\" href=\"https:\/\/www.qualsights.com\/post\/concept-testing-a-catalyst-for-product-innovation\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Highlight Underlined SCXW227435819 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW227435819 BCX8\" data-ccp-charstyle=\"Hyperlink\">concept test<\/span><\/span><\/a><span class=\"TextRun SCXW227435819 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"> <span class=\"NormalTextRun SCXW227435819 BCX8\">or prototype <\/span><span class=\"NormalTextRun SCXW227435819 BCX8\">evaluation<\/span><span class=\"NormalTextRun SCXW227435819 BCX8\"> to later-stage usability or A\/B testing<\/span><\/span><span class=\"EOP SCXW227435819 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span class=\"NormalTextRun SCXW150309151 BCX8\">The location where products are tested<\/span><span class=\"NormalTextRun SCXW150309151 BCX8\">, which may be a centralized location like a research office or in individual consumers\u2019 homes<\/span><\/li>\n<\/ul>\n<h2>9. <span class=\"TextRun SCXW148128503 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW148128503 BCX8\" data-ccp-parastyle=\"heading 1\">W<\/span><span class=\"NormalTextRun SCXW148128503 BCX8\" data-ccp-parastyle=\"heading 1\">hat <\/span><span class=\"NormalTextRun SCXW148128503 BCX8\" data-ccp-parastyle=\"heading 1\">does q<\/span><span class=\"NormalTextRun SCXW148128503 BCX8\" data-ccp-parastyle=\"heading 1\">uantitative <\/span><span class=\"NormalTextRun SCXW148128503 BCX8\" data-ccp-parastyle=\"heading 1\">product testing measure?<\/span><\/span><span class=\"EOP SCXW148128503 BCX8\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:360,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span class=\"TextRun SCXW124667881 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW124667881 BCX8\">In a quantitative product test, researchers will look at hard <\/span><span class=\"NormalTextRun CommentStart CommentHighlightPipeRestV2 CommentHighlightRest SCXW124667881 BCX8\">data<\/span><span class=\"NormalTextRun CommentHighlightRest SCXW124667881 BCX8\">, <\/span><\/span><span class=\"TextRun SCXW124667881 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun CommentHighlightRest SCXW124667881 BCX8\">traditionally<\/span><span class=\"NormalTextRun CommentHighlightRest SCXW124667881 BCX8\">,<\/span><span class=\"NormalTextRun CommentHighlightRest SCXW124667881 BCX8\"> participants<\/span><span class=\"NormalTextRun CommentHighlightRest SCXW124667881 BCX8\">\u2019<\/span><span class=\"NormalTextRun CommentHighlightRest SCXW124667881 BCX8\"> responses to <\/span><span class=\"NormalTextRun CommentHighlightRest SCXW124667881 BCX8\">specific<\/span><span class=\"NormalTextRun CommentHighlightRest SCXW124667881 BCX8\">,<\/span> <span class=\"NormalTextRun CommentHighlightRest SCXW124667881 BCX8\">close<\/span><span class=\"NormalTextRun CommentHighlightRest SCXW124667881 BCX8\">-ended questions about the product<\/span><span class=\"NormalTextRun CommentHighlightPipeRestV2 SCXW124667881 BCX8\">.<\/span><\/span> <span class=\"TextRun SCXW124667881 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW124667881 BCX8\">Examples of these questions include: <\/span><\/span><span class=\"TextRun SCXW124667881 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW124667881 BCX8\">\u201c<\/span><span class=\"NormalTextRun SCXW124667881 BCX8\">A<\/span><span class=\"NormalTextRun SCXW124667881 BCX8\">re <\/span><span class=\"NormalTextRun SCXW124667881 BCX8\">you<\/span> <span class=\"NormalTextRun SCXW124667881 BCX8\">more likely <\/span><span class=\"NormalTextRun SCXW124667881 BCX8\">to purchase Option A <\/span><span class=\"NormalTextRun SCXW124667881 BCX8\">or <\/span><span class=\"NormalTextRun SCXW124667881 BCX8\">Option B?<\/span><span class=\"NormalTextRun SCXW124667881 BCX8\">\u201d \u201c<\/span><span class=\"NormalTextRun SCXW124667881 BCX8\">How many times a day did <\/span><span class=\"NormalTextRun SCXW124667881 BCX8\">you<\/span><span class=\"NormalTextRun SCXW124667881 BCX8\"> pick up a bottle of air freshener?<\/span><span class=\"NormalTextRun SCXW124667881 BCX8\">\u201d<\/span> <\/span><span class=\"TextRun SCXW124667881 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW124667881 BCX8\">\u201c<\/span><span class=\"NormalTextRun SCXW124667881 BCX8\">What price <\/span><span class=\"NormalTextRun SCXW124667881 BCX8\">would you pay for this product?\u201d<\/span><\/span><\/p>\n<h2>10. <span data-contrast=\"none\">What does qualitative product testing measure?<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:360,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Qualitative product tests explore subjective information: testers\u2019 opinions about products and their features. How would they describe the taste and texture of your cookie?\u00a0 Does this lunch box appear to be durable and functional? Were they satisfied with a bathroom cleaning product\u2019s results?\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">In qualitative product tests, participants will answer questions or provide feedback about what they liked, what they didn\u2019t like, and why.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><span data-contrast=\"none\">11. Do you need to conduct both quantitative and qualitative product tests?<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:360,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">It\u2019s usually a good idea to <\/span><a href=\"https:\/\/www.qualsights.com\/post\/grasping-the-basics-combining-quantitative-and-qualitative-research-for-deeper-insights\"><span data-contrast=\"none\">incorporate both quantitative and qualitative assessments<\/span><\/a><span data-contrast=\"auto\"> into your overall study design. These approaches tend to complement one another: quantitative data tells you what people did with your product, while qualitative data lets you explore <\/span><i><span data-contrast=\"auto\">why <\/span><\/i><span data-contrast=\"auto\">they did what they did.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><span data-contrast=\"none\">12. How do sensory tests work?<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:360,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Our reactions to products are largely driven by our senses\u2014sight, smell, taste (where relevant), and touch. <\/span><a href=\"https:\/\/www.qualsights.com\/post\/consumer-sensory-insights-unlocking-consumer-preferences-with-sensory-testing\"><span data-contrast=\"none\">Sensory testing<\/span><\/a><span data-contrast=\"auto\"> asks participants to pay attention to those sensory experiences and describe them. Did the product look appetizing? Was the aroma tempting? Did it have a pleasant texture? Companies can use this information to boost the appeal of their products.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><span data-contrast=\"none\">13. What other features can you test with product testing? <\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:360,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Product testing isn\u2019t limited to just testing the formula or design of a product. Companies can also use product tests to evaluate a product\u2019s:\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li>Packaging: Is the product easy to open? Easy to hold or dispense? Is it eye-catching and attractive on the shelf?<\/li>\n<li>Labeling: Does the product label clearly and accurately describe the product? Are the on-package instructions easy to read?<\/li>\n<li>Marketing: Is the advertising slogan or campaign compelling? Is it catchy or memorable?<span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:360,&quot;335559739&quot;:80}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2>14. <span data-contrast=\"none\">When should you test products?\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Companies can\u2014and probably should\u2014test their products throughout the <\/span><span data-contrast=\"auto\">product development process<\/span><span data-contrast=\"auto\">. Early on, companies need to know which products or concepts are promising and which are duds. As the product develops, further product testing reveals which features are just right and which aren\u2019t quite there yet.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">But you don\u2019t have to stop there! While <\/span><span data-contrast=\"auto\">new product testing<\/span><span data-contrast=\"auto\"> is common, even long-running products benefit from periodic testing to ensure that they don\u2019t become stale or outdated.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Maybe your product doesn\u2019t stand out on the shelves anymore because there are too many new copycat products; you\u2019d like to refresh the color of your floor cleaner or change the shape of your shampoo bottle to freshen up your product\u2019s appearance. Maybe you\u2019re trying to reduce the amount of plastic you use, so you\u2019re redesigning your soda bottles\u2014but you still want them to be comfortable to hold. Or maybe you\u2019d like to tweak the formulation of your cookies to offer a lower-sugar version.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><span data-contrast=\"none\">15. Where can you conduct product tests?<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:360,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">There are two primary options for where to conduct product tests.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Central location testing (CLT) takes place in a central, carefully controlled space such as a research office or conference room. While researchers can use CLT to eliminate variables in testing, that\u2019s not necessarily an advantage. In fact, companies need to understand how their products perform in real-life scenarios where those variables <\/span><i><span data-contrast=\"auto\">aren\u2019t <\/span><\/i><span data-contrast=\"auto\">controlled.<\/span><i><span data-contrast=\"auto\">\u00a0<\/span><\/i><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">That\u2019s why researchers often turn to <\/span><span data-contrast=\"auto\">at home product testing<\/span><span data-contrast=\"auto\">, where product testers use a product in their own homes.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><span data-contrast=\"none\">16. What are the advantages of in-home product tests? <\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:360,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">In-home product tests, also known as <\/span><a href=\"https:\/\/www.qualsights.com\/in-home-usage-test\"><span data-contrast=\"none\">in-home usage tests or IHUTs<\/span><\/a><span data-contrast=\"auto\">, show researchers how real consumers use products in their natural environment. This removes the artificial nature of focus groups or research office testing protocols.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">IHUTs are also flexible and adaptable. Researchers can:\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Track <\/span><a href=\"https:\/\/www.qualsights.com\/post\/resource-center\/scaling-a-novel-approach-to-consumption-sensor-technology\"><span data-contrast=\"none\">quantitative usage data<\/span><\/a><span data-contrast=\"auto\"> as testers consume products throughout an ordinary day<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Collect <\/span><a href=\"https:\/\/www.qualsights.com\/post\/how-to-conduct-a-mobile-qualitative-market-research-study\"><span data-contrast=\"none\">qualitative video feedback<\/span><\/a><span data-contrast=\"auto\"> to explore participants\u2019 subjective impressions and opinions<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Combine both approaches to fully assess how people use products\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"none\">17. Should you enlist a vendor to help you with your product testing?<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:360,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">If you\u2019re finding the details and logistics behind designing and launching your product test overwhelming, it\u2019s worthwhile to enlist a research partner to keep you up to speed on best practices and fill in the gaps for you. You may find it beneficial for a partner to take on the heavy lifting of recruiting consumers for at-home testing, distributing products, and collecting feedback &#8211; pro tip: QualSights has a team of research experts that can design your research, synthesize the key findings, prepare detailed reports, and lead cross-functional report share outs.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><span data-contrast=\"none\">18. Do you need fancy technology for in-home product testing?<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:360,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">You can go as low-tech or as high-tech as you want with at-home product testing\u2014but your testers are likely to have a better time, and you\u2019re likely to get better results, with a modern product testing platform. Let\u2019s consider three different scenarios to illustrate why that is.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">No tech: in-home product tests followed by phone interviews.<\/span><\/b><span data-contrast=\"auto\"> To minimize your use of tech, you send your product to testers for at-home use and collect feedback through phone interviews after the test period. In this scenario, you\u2019re limiting the value of your results by relying on participants\u2019 recollections. You\u2019re not hearing about their real, unfiltered reactions as they occur; you\u2019re only hearing what they remember a week or two later.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Some tech: in-home product tests with concurrent text reporting. <\/span><\/b><span data-contrast=\"auto\">This time, you add some technology, asking product testers to send you a text (or enter text in an online form) every time they use your product. This eliminates the recall bias from the first scenario, but it\u2019s a pain in the neck for participants. You\u2019re also still collecting limited information; participants will likely forget to text occasionally and they won\u2019t say as much about their experience when they have to type it out line by line.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">High tech: dedicated product testing technology.<\/span><\/b><span data-contrast=\"auto\"> In this scenario, you send your product to participants and you onboard them with a <\/span><a href=\"https:\/\/www.qualsights.com\/technology#smartsapp\"><span data-contrast=\"none\">user-friendly product testing app<\/span><\/a><span data-contrast=\"auto\"> that collects video from the tester\u2019s mobile phone. Now, you can see and hear testers as they interact with your product, either live or through a video recording. You\u2019re also likely to hear more rich and nuanced detail, because speech is more natural for most of us than typing.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">But wait, there\u2019s more!<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Remember how we said it\u2019s a good idea to pair qualitative and quantitative data? Today\u2019s best-in-class product testing technology lets you do that, with <\/span><span data-contrast=\"none\">QualSights\u2019 <\/span><a href=\"https:\/\/www.qualsights.com\/technology#smartsensors\"><span data-contrast=\"none\">first-of-its-kind Smart Sensors that passively collect quantitative data<\/span><\/a> <span data-contrast=\"auto\">as products are used. You can see exactly when, how often, and how much a product is used, all in the tester\u2019s own home. This passively collected data bridges the gaps that arise due to recall or self-reporting of usage, enabling you to precisely collect in-the-moment usage insights &#8211; we can even trigger questions for collecting feedback via surveys and videos immediately after a product is used. <\/span><span data-contrast=\"none\">Smart Sensors also seamlessly pair with our user-friendly Participant App to help you understand the how and why behind product usage via consumer videos of unlimited length. Through our app, we can also proactively send participants reminders to complete project activities, ensuring compliance throughout every stage.\u00a0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><span data-contrast=\"none\">19. Any tips for <\/span><span data-contrast=\"none\">how to test a product<\/span><span data-contrast=\"none\">?<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:360,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Bear in mind that the point of product testing is to understand how testers interact with products in a real-world situation. The closer you can get to that ideal, the better the information you\u2019ll collect.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">With that said, think about which aspect of your product you want to test and what questions you want to answer. If you have a fairly narrow question\u2014for example, which shampoo bottle shape is more aesthetically pleasing or easier to hold\u2014you may be able to fully answer that question with a single focus group in a central location test. If, on the other hand, you\u2019re more interested in what consumers actually <\/span><i><span data-contrast=\"auto\">do<\/span><\/i><span data-contrast=\"auto\"> with that bottle, letting them organically use it at home for a week or two will probably yield more, and better, information.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><span data-contrast=\"none\">20. How can you get started with in-home product testing?<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:360,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">If you want to know more about how to test a product, check out our blog on the 10 steps to a successful new product launch.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">When you\u2019re ready to get started with product testing, turn to QualSights. Our proprietary <\/span><a href=\"https:\/\/www.qualsights.com\/product-consumption-intelligence\/\"><span data-contrast=\"none\">always-on, always-connected Smart Sensors<\/span><\/a><span data-contrast=\"auto\"> collect precise, accurate quantitative data each time study participants interact with a product. These sensors give researchers real-time data about how real people use products under natural conditions. And our intuitive, award-winning <\/span><a href=\"https:\/\/www.qualsights.com\/mobile-qualitative-platform\"><span data-contrast=\"none\">mobile qualitative video platform<\/span><\/a><span data-contrast=\"auto\"> lets you explore the emotions and thoughts driving those behaviors.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">QualSights has the market research tools and expertise you need to answer any question. <\/span><a href=\"https:\/\/www.qualsights.com\/request-a-demo\"><span data-contrast=\"none\">Contact us today<\/span><\/a><span data-contrast=\"auto\"> to learn more.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s so much to know about product testing. What\u2019s it all about? What are the various types of product testing\u2014and&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1616,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[4],"tags":[50],"class_list":["post-1615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-product-testing"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/posts\/1615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/comments?post=1615"}],"version-history":[{"count":3,"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/posts\/1615\/revisions"}],"predecessor-version":[{"id":1622,"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/posts\/1615\/revisions\/1622"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/media\/1616"}],"wp:attachment":[{"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/media?parent=1615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/categories?post=1615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/tags?post=1615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}