{"id":1068,"date":"2023-08-14T18:34:11","date_gmt":"2023-08-14T18:34:11","guid":{"rendered":"https:\/\/www.qualsights.com\/post\/?p=1068"},"modified":"2024-03-04T20:06:45","modified_gmt":"2024-03-04T20:06:45","slug":"the-future-of-consumerism-understanding-gen-z-consumer-behavior","status":"publish","type":"post","link":"https:\/\/www.qualsights.com\/post\/the-future-of-consumerism-understanding-gen-z-consumer-behavior","title":{"rendered":"The Future of Consumerism: Understanding Gen Z Consumer Behavior"},"content":{"rendered":"\n<p class=\"has-medium-font-size\">Everywhere you turn, there are mixed messages about Gen Z consumers, whether it\u2019s:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What they love and loathe&nbsp;<\/li>\n\n\n\n<li>What they expect from the products they buy and the companies that make those products&nbsp;<\/li>\n\n\n\n<li>How brands can earn their loyalty&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"has-medium-font-size\">People can\u2019t even agree about:&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>When this generation starts or ends&nbsp;<\/li>\n\n\n\n<li>What it\u2019s even called (some opt for Gen Z, others prefer Zoomer)&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.businessinsider.com\/gen-z-slang-terms-meanings-2023-3\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">What their slang means<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"has-medium-font-size\">Then again, the conflicting research about Gen Z likely reflects their rapidly evolving views. Zoomers are still young; they\u2019re in the process of testing the waters and forming their own perspectives.&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\">This is actually quite exciting for market researchers\u2014why guess what Gen Z likes and wants when you can ask them directly?&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Before we get to that, though, let\u2019s review what we know about Gen Z.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #fe9800;\"><strong>Gen Z Characteristics: What Sets These Younger Consumers Apart?<\/strong><\/span><\/h2>\n\n\n\n<p class=\"has-medium-font-size\">Currently, members of Gen Z may be as young as 11 or 12 years old\u2014or as old as their late 20s\u2014and starting families of their own.&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\">No wonder the market research about Gen Z consumer behavior (everything from where they shop, how they pay, and which values they hold dear) is all over the map; their values and beliefs are a work in progress as this generation continues growing up.&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\">So, should companies even bother exploring Gen Z insights, researching products for this generation, or marketing specifically to these younger consumers yet? Absolutely.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #fe9800;\"><strong>Why\u2014and How\u2014Brands Should Connect With Gen Z Consumers<\/strong><\/span><\/h2>\n\n\n\n<p class=\"has-medium-font-size\">Gen Z may be young but they have money to spend. By one estimate, <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2021-11-17\/gen-z-has-360-billion-to-spend-trick-is-getting-them-to-buy\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Zoomers represent $360 billion in disposable income.<\/a>&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\">But is there a \u201cone size fits all approach\u201d to connecting with this emerging market? The smartest companies understand that they need authentic, in-the-moment insights to truly understand what products Gen Z wants, what marketing messages resonate, and what corporate values they care about.&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\">They reach Gen Z \u201cwhere they are\u201d, aka their mobile devices.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #fe9800;\"><strong>Mobile Market Research Technology Is the Key to Understanding Gen Z Shoppers<\/strong><\/span><\/h2>\n\n\n\n<p style=\"font-size:18px\">While Gen Z is the first generation who won\u2019t remember life without mobile phones, other generations have come to rely on the convenience of this device, making it a valuable tool for obtaining in-the-moment insights.&nbsp;&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1253\" height=\"836\" src=\"https:\/\/www.qualsights.com\/post\/wp-content\/uploads\/2023\/08\/gen-z-mobile.jpg\" alt=\"gen-z-shopping\" class=\"wp-image-1070\" srcset=\"https:\/\/www.qualsights.com\/post\/wp-content\/uploads\/2023\/08\/gen-z-mobile.jpg 1253w, https:\/\/www.qualsights.com\/post\/wp-content\/uploads\/2023\/08\/gen-z-mobile-300x200.jpg 300w, https:\/\/www.qualsights.com\/post\/wp-content\/uploads\/2023\/08\/gen-z-mobile-1024x683.jpg 1024w, https:\/\/www.qualsights.com\/post\/wp-content\/uploads\/2023\/08\/gen-z-mobile-150x100.jpg 150w, https:\/\/www.qualsights.com\/post\/wp-content\/uploads\/2023\/08\/gen-z-mobile-768x512.jpg 768w, https:\/\/www.qualsights.com\/post\/wp-content\/uploads\/2023\/08\/gen-z-mobile-720x480.jpg 720w\" sizes=\"auto, (max-width: 1253px) 100vw, 1253px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-medium-font-size\">QualSights simplifies this process with an <a href=\"https:\/\/www.qualsights.com\/mobile-qualitative-platform\" title=\"\">AI-enabled platform with best-in-class video capture technology<\/a> to obtain consumer narratives at scale, analyze trends and share insights for agile decision-making. This data can also be paired with first-of-its-kind Consumption Sensor Technology to understand how much, how often, and when consumers are using your products to help you spot areas for growth and innovation.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Interested in a custom demo?&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div\n\t\tclass=\"free align wp-block-btn-button\"\tid='btnButton-1'\n\tdata-nonce='&quot;ca024b99d3&quot;'\n\tdata-attributes='{&quot;cId&quot;:&quot;90d51a23-1&quot;,&quot;text&quot;:&quot;I&#039;d Like a Custom Demo&quot;,&quot;url&quot;:&quot;https:\\\/\\\/www.qualsights.com\\\/request-a-demo?utm_source=website&#038;utm_medium=blog&#038;utm_campaign=the-future-of-consumerism-understanding-gen-z-consumer-behavior&quot;,&quot;animationType&quot;:&quot;&quot;,&quot;typography&quot;:{&quot;fontSize&quot;:20,&quot;fontWeight&quot;:400,&quot;textDecoration&quot;:&quot;none&quot;,&quot;fontFamily&quot;:&quot;Montserrat&quot;,&quot;fontCategory&quot;:&quot;sans-serif&quot;,&quot;fontVariant&quot;:400,&quot;letterSpace&quot;:&quot;0px&quot;,&quot;textTransform&quot;:&quot;capitalize&quot;},&quot;colors&quot;:{&quot;color&quot;:&quot;#fff&quot;,&quot;bg&quot;:&quot;rgba(36, 41, 66, 1)&quot;},&quot;hovColors&quot;:{&quot;color&quot;:&quot;#fff&quot;,&quot;bg&quot;:&quot;rgba(254, 152, 0, 1)&quot;},&quot;align&quot;:&quot;&quot;,&quot;cPostId&quot;:&quot;&quot;,&quot;actionType&quot;:&quot;link&quot;,&quot;security&quot;:&quot;none&quot;,&quot;securityPassword&quot;:&quot;&quot;,&quot;tooltip&quot;:&quot;&quot;,&quot;tooltipPos&quot;:&quot;top&quot;,&quot;target&quot;:&quot;_self&quot;,&quot;attrs&quot;:{&quot;rel&quot;:&quot;noreferrer&quot;,&quot;referrerpolicy&quot;:&quot;no-referrer&quot;},&quot;hideOn&quot;:{&quot;desktop&quot;:false,&quot;tablet&quot;:false,&quot;mobile&quot;:false},&quot;isDownload&quot;:false,&quot;downloadFileName&quot;:&quot;&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;svg&quot;:&quot;&lt;svg xmlns=&#039;http:\\\/\\\/www.w3.org\\\/2000\\\/svg&#039; viewBox=&#039;0 0 512 512&#039;&gt;&lt;path d=&#039;M498.1 5.6c10.1 7 15.4 19.1 13.5 31.2l-64 416c-1.5 9.7-7.4 18.2-16 23s-18.9 5.4-28 1.6L284 427.7l-68.5 74.1c-8.9 9.7-22.9 12.9-35.2 8.1S160 493.2 160 480V396.4c0-4 1.5-7.8 4.2-10.7L331.8 202.8c5.8-6.3 5.6-16-.4-22s-15.7-6.4-22-.7L106 360.8 17.7 316.6C7.1 311.3 .3 300.7 0 288.9s5.9-22.8 16.1-28.7l448-256c10.7-6.1 23.9-5.5 34 1.4z&#039;\\\/&gt;&lt;\\\/svg&gt;&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;},&quot;iconPos&quot;:&quot;left&quot;,&quot;type&quot;:&quot;flat&quot;,&quot;isFullWidth&quot;:false,&quot;size&quot;:&quot;medium&quot;,&quot;popup&quot;:{&quot;type&quot;:&quot;image&quot;,&quot;content&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;width&quot;:&quot;&quot;},&quot;animationDuration&quot;:0.4,&quot;addID&quot;:&quot;&quot;,&quot;addCSS&quot;:&quot;&quot;,&quot;alignment&quot;:&quot;center&quot;,&quot;padding&quot;:{&quot;vertical&quot;:&quot;12px&quot;,&quot;horizontal&quot;:&quot;24px&quot;},&quot;border&quot;:{&quot;radius&quot;:&quot;5px&quot;},&quot;shadow&quot;:[]}'\n\tdata-info='{&quot;userRoles&quot;:[],&quot;loginURL&quot;:&quot;https:\\\/\\\/www.qualsights.com\\\/post\\\/wp-login.php&quot;}'\n\tdata-pipecheck=''\n><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Everywhere you turn, there are mixed messages about Gen Z consumers, whether it\u2019s:&nbsp; People can\u2019t even agree about:&nbsp;&nbsp; Then again,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1069,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[4],"tags":[13],"class_list":["post-1068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-research-industry-insights"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/posts\/1068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/comments?post=1068"}],"version-history":[{"count":6,"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/posts\/1068\/revisions"}],"predecessor-version":[{"id":1348,"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/posts\/1068\/revisions\/1348"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/media\/1069"}],"wp:attachment":[{"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/media?parent=1068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/categories?post=1068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.qualsights.com\/post\/wp-json\/wp\/v2\/tags?post=1068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}