5 Key Insights From a Data-Centric Consumer Empathy Program
You’ve probably heard the term consumer empathy and perhaps even dismissed the term as “fluffy.” In actuality, consumer empathy research can play a pivotal role in helping you carve out a competitive edge.
To help you get a sense of the valuable insights you can uncover within a consumer empathy program, we’ve prepared a concise resource for you.
In this quick guide, you’ll learn how implementing a consumer empathy research program can help you:
- Unlock in-context feedback on how consumers perceive your products and feel about them as they are purchasing and using them
- Identify unmet needs within your category and spot opportunities for innovation
- Bridge the say/do gap with precise, accurate product consumption data to clearly understand usage occasions, habits, and routines
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